A Guide to Content Marketing for Recruiters

A Guide to Content Marketing for Recruiters As a recruiter, what type of content should you be putting out online? And what is your company doing to create interesting content for your target audience? Great content leads to a stronger brand online, both your personal brand as a recruiter and your companys brand as an agency/employer. As our friends at CopyBlogger write: Branding isn’t your company name. It’s not a tag line. It’s not a logo. Branding is just another name for creating a perception.  When marketers ask, “How do we want to brand this product?” what they’re really asking is how they want their audience to think about that product once it comes to market.  A brand is a promise. It’s an expectation of an experience. The easy pieces of content to create include: Updates on Twitter, LinkedIn, Facebook Press releases (short news pieces) Blog posts White papers (typically a compilation of blog posts) Images (Instagram is a great place for this, as well as Flickr) Infographics (see below) Slideshows (try SlideShare for this) Video (try YouTube,  Vine or Instagram) The more advanced content will get more interest but also requires more effort: Podcasts (try SoundCloud,  AudioBoo) Podcastfeed (iTunes) Music (not sure if applicable to recruitment) Animation (typically when you have s product or service to explain) Webinars (great for gathering emails, try GoToMeeting  or even Google Hangouts) Apps (if you have the resources) Games (mainly for large employers) What content marketing do you use? Please let us know in the comments!

How to Brand Yourself When Interviewing with Jessica Smith (PODCAST) - Classy Career Girl

How to Brand Yourself When Interviewing with Jessica Smith (PODCAST) Im excited to introduce you today to another writer, career coach, and podcast host just like who has some very different tips and advice to share. Thats what I love about this podcast is that you get a different perspective on your career and let me tell you Jess has some incredible tips for combatting the go go go nature of your career as well as personal branding in job searching and interviews. So if you want to communicate that there is a real-life human behind the resume when you are job searching and want to be more of yourself when interviewing, you are going to love this episode. Jessica Smith Writer, Career Coach and Podcast Host How to Brand Yourself When Interviewing with Jessica Smith (PODCAST) Jessica Smith is a writer, career coach and podcast host of Career Coaching with Jessness and That Valley Vibe. Her first book titled, YOUR TWENTIES, was released earlier this year and is available on Amazon. The main ingredient in her writings is how to tap into your inner wisdom, your -ness, for guidance. She believes it’s time to explore a new path to success with inspired action, empowered self-care, and essential oils. On her podcasts, she educates people on how to uncover their natural skills and talents so they can show up and do their most meaningful work. Every day she reminds us that were not here to find out what to do, but rather, who we are. Subscribe  on  your favorite platform below: iTunes Google Play Music Stitcher Radio TuneIn iHeartRadio Sound Cloud Some questions I asked: What tools and practices help you manage stress and help combat the go go go nature of your career? How can you brand yourself when job searching and during interviews. The human behind the resume. How can we communicate that? Whats your favorite part of your book? What are some tips, n’ tricks to navigate life’s ups and downs with ease, grace, and a whole lot of fun? Tell us about the 5 areas of change in your life in which we experience the most change during this roller coaster of a decade. Let’s talk about self-care. What have you learned about self-care? Episode Resources: Get Jesss book on Amazon http://bitly.com/yourtwentiesbook Flip through Jesss started with essential oils guide http://bit.ly/jsgetstarted Connect with Jess on Insta @coachjessness http://bit.ly/instajessness You may also like these episodes: How to Build Brand Awareness How To Create a Personal Brand That Moves Your Career Forward If you are listening to this episode, it probably means that you have an interview coming up and you need my interview answers to prepare! Go to  https://www.classycareergirl.com/interview and download my FREE CHEAT SHEET: HOW TO ANSWER THE TOP 10 INTERVIEW QUESTIONS. Good luck! I know you can do it!

Personal Branding and Intrapreneurship A Match Made in Heaven - Personal Branding Blog - Stand Out In Your Career

Personal Branding and Intrapreneurship A Match Made in Heaven - Personal Branding Blog - Stand Out In Your Career Have you ever thought of being an intrapreneur? And no, I don’t mean entrepreneur but they’re close. While an entrepreneur ventures out on their own to pursue an idea, an intrapreneur does this within the organization where they already work. It could be creating a new product, coming up with an innovative idea, or improving a service. Why would you choose this route? Intrapreneurship allows you to take risks and develop ideas with company resources instead of your own. It helps you to take on a leadership role and collaborate with other departments. Developing a new idea can help you become more excited in your current role. The company could benefit from a successful idea. Being intrapreneurial aids you in establishing a personal brand at the company and adds to your experience. Many great ideas came from intrapreneurs inside major companies: Post-it notes were developed by a 3M employee when he noticed a problem (papers falling out of his book) and came up with a solution (sticky paper). An employee working at Nintendo realized that video games could be improved by changing the system and improving the sounds and graphics, and ended up creating the Sony PlayStation as we know it today. The senior vice president of marketing at Caribou Coffee discovered that their chain needed something to compete with other large chains â€" so she came up with a customer frequency card to reward loyal customers. In fact, many companies encourage employee side projects. According to Josh Spiro at Inc. magazine, “companies of varying sizes ranging from Google to Gore-Tex and from 3M to Jason Frieds 37 Signals have experimented with different ways to catalyze their employees idiosyncratic interests for the benefit of the entire company and its culture. Googles famous 70/20/10 arrangement sends employees the message to spend the lions share of their work hours fulfilling their job description in the narrowest sense, while allotting one fifth of their time to company-related innovation and one tenth to whatever catches their fancy.” Would you consider intrapreneurship? Why or why not? Author: Heather R. Huhman is a career expert and founder president of Come Recommended, a career and workplace education and consulting firm specializing in young professionals. She is also the author of #ENTRYLEVELtweet: Taking Your Career from Classroom to Cubicle (2010), national entry-level careers columnist for Examiner.com and blogs about career advice at HeatherHuhman.com.

From Lost to Found Chapter 1 of Amanda Millers Career Journey in NYC

From Lost to Found Chapter 1 of Amanda Millers Career Journey in NYC By, Amanda Miller Hi, Im Amanda Miller and heres my story. I was a Communications/Journalism major in college and had no idea what I wanted to do with myself when I graduated. I tried dabbling into finance-needless to say, that was definitely not my true calling. I quit the job 3 months after I graduated with no backup plan, had just signed a lease on a new house in Queens, and had no idea what it was I wanted to do with my life. I had to survive and pay my bills, so I started picking up odd jobs to get by while I feverishly searched for my dream career. After the horrible experience I had at my first job out of college, I swore up and down that I wasnt going to just settle for anything. That is single handedly the best career advice I could ever give to someone just out of college. My biggest mistake was taking the first job that was offered to me, even though it wasnt a good fit. DONT DO IT! I started out waiting tables at an Italian restaurant in East Hampton, which, long story short, lead to me finding a part time nanny job in the Upper West Side. This connection was probably the most powerful one I had made during my search for my new job. The mother (who also happened to be from the Midwest, like myself) was 51 years old, had dedicated her life to her career, and had just started her family. She gave me great advice and encouraged me not to settle until I felt that the job was worth it. This woman gave me enough hours to make ends meet, set me up on play dates with mothers who were significant career women-bankers, attorneys, producers, power brokers, entrepreneurs- all with the purpose of helping me discover what direction I wanted to take for myself in the career world. I took every job interview I was offered, but if I didnt like it, I wasnt afraid to say no. After 6 months of dead ends, I was getting frustrated. Nothing seemed to work for me and I couldnt figure out how someone with a 4 year degree and all the confidence and stamina to succeed in the business world was making a living wiping noses and singing along to Nick Jr. But giving up was never an option for me. Out of the blue, I got an e-mail from a grade school friend to check out the company that she worked for in Manhattan. After reading about the job openings, I applied, figuring I had nothing to lose. I had no idea that I was going to fall in love with everything about the job. I aced the interview, loved the casual, laid back work environment, and was so excited to grow and learn in a career that was related to my degree and the root of my passion. I had never been so sure I wanted something more and was willing to do anything to get this job. In 2007, I made the move from professional stroller pusher and Mommy Me attendee to Media Buyer extraordinaire. My responsibility is to negotiate advertising rates and purchase ad space for two well known consumer packaged goods companies and a global office supplier with a variety of magazines, trades and newspapers. I also help to create unique advertising campaigns and programs to help promote my brands (I currently have about 30 active at the moment) and leverage my clients presence on both a national and global level. Dont let that description fool you-nothing about this job is boring (and its not because I work in the heart of Times Square, either). In addition to my responsibilities, I also get to attend magazine launches, parties (which are usually client sponsored), mingle with some of the industrys top marketing and publishing executives in the world, get on site continuing education through a media school program and have met some of the most inspiring women in the industry. Advertising is so much more than an ad in a magazine or a billboard in Times Square-there is research, calculation, planning and loads of intelligent people behind each and every one. There is a job for every single aspect for an advertisement-buying, planning, creative development and implementationI could go on and on. Despite the recession, two of my clients are planning new product launches, re-introducing brands that had been hibernating. Clients are still spending money and agencies like mine still need people-one media career site posted 2,000 new jobs in the past month! If I could say anything about the road to finding my true calling in the career world, it is to seek the advice from women who have had years of professional experience. I came from a small town in Wisconsin, had no professional female role models, no contacts at all when I first came to New York. Without the advice and guidance from the woman I nannied for, the women I have met while job searching, and the professional women I am still meeting and engaging with on a daily basis, I would have never made it to this point. No matter what the circumstance is, NEVER SETTLE and NEVER GIVE UP! Do not make excuses for yourself-whether you want to blame the struggling economy, the fact that you cant find anything that doesnt feel right, that the perfect job does not exist, whatever! Set the bar high and make goals for yourself. You are the only person that can make yourself happy and successful, so whatever you need to do to get to that point, make like Nike and just do it. Talk to other professionals, network, be willing to try new things and do the unexpected. We all have it in us to succeed, we just need to have the courage to act on the unknown, conquer our fears and not be afraid to lean on others to propel us forward.

Writing A New Resume in Word 2020

Writing A New Resume in Word 2020If you are still using old resume writing in Word, this is a good thing. Just like most business people you have grown tired of your old resume and want a new look. You can start over and take the advice of this article and get a new resume today. It will not be hard to do and will make the difference between you getting a job or not.The first thing that you need to do when creating a new resume is to clean it up. Make sure that all the errors are taken care of. It does not matter if you are just starting out or have been doing this for awhile, all of your previous work has to be removed. This is important.The next thing that you need to do is change the layout of your old resume. Take the fonts and colors and change them to something a little nicer. I would suggest trying different combinations until you find one that suits you. For instance, try changing the color to a dark blue or yellow. This is one way that you can get the effect that you want.Al so look at the margins on your Word document. They should be set lower than the page. This helps to avoid white space that could draw unwanted attention to your resume. If you think you need help with margins go to Microsoft Word and do some free help.Your next step is to format your resume. This is done by right clicking on the resume and going to format. Here you can change the fonts, change font size, and change the line spacing. You can also add headers and drop down menus. Use as many buttons as you want to make your resume stand out.Next you want to set up the letter headings. Most companies use one top of the page and the next section below, using bullet points. If this is what you are using then go to Word and use the set-up box and make a few changes to make the headers the way you want them.Now, that you have the letterhead lined up and formatted you can set the body of your new resume. You can put any extra information that you want in here such as how long you have been in the same position, how many years you have worked there, etc. You can also put in any awards or accolades that you may have gotten.The last thing that you can do is try some new Word colors. Some of the other styles that you may not want to use could fit well into this style and can really add that extra flare that you need.

15 Ways Finding a Job is Like Dating

15 Ways Finding a Job is Like Dating Finding a job is like finding a relationship, you cant really look for one, it sort of finds you. If you recall how you met your wife or husband, it wasnt because you were looking to meet your future mate, was it? You probably werent looking for someone to date either. I used to say stop looking and youll probably find what you are looking for. There is such a thing a trying too hard. Appearing desperate is not attractive, follow this link to find out how to overcome the negative stigma. Back to the relationship analogy, finding a job is just like dating. On iVillage there was a post about the 15 steps to finding a boyfriend and every single one of them applies to a job seeker. 1. Be realistic Know what you are looking for. And remember, it isnt about the money. 2. Be a hot mama, not a prospective mama Dont talk about a job too early in the process of networking, that is like talking about what you want to name your children on the first date. Be attractive first. 3. Make dating a priority Dating equals networking. You never know where youll meet someone. You have to meet a lot of people before you find the right fit for a relationship. 4. Nix the ex talk Dont bad mouth past employers or people, ever. 5. Neurotics neednt apply. You need to be emotionally healthy. 6. Mind your manners. Pick up an etiquette hand book if you are unsure of what constitutes good manners. Another reminder: turn your cell phone off before the date/meeting/interview. 7. Similarity breeds success. Is there a similarity in core values? 8. Present a challenge. Show interest but dont stalk. 9. Dont be a babbling brook. Know when to shut your trap and listen. The two ears, one mouth rule applies. 10. Sunny side up. Be nice. 11. Be a girl Dont debate or behave like you are in control. Male or female, you are a guest, show manners. 12. Look beyond his good looks. Look deeper than the surface. Are they putting on their dating best behavior? 13. Be mindful of that ole black magic. Pay attention to your gut instinct, if something seems to good to be true, it probably is. 14. Hold out before having sex OK, this doesnt really apply however, it is very similar to being offered a job, dont accept it on the spot! 15. Go with the flow. Be willing to compromise. Be flexible! Amazing how many similarities there are. Finding a job is like courting. It takes an investment of time. Hope this helps.

Opening Up A Private Medical Practice Youll Need to Keep This In Mind - CareerAlley

Opening Up A Private Medical Practice Youll Need to Keep This In Mind - CareerAlley We may receive compensation when you click on links to products from our partners. Opening your own business can be one of the most difficult and complex pursuits you can manage in a career, but opening your own medical practice can be even more complex. There is a world of complex legal filtering you need to get through in order to effectively open your practice in a legal and safe framework. To do so, you will need a team of lawyers, real estate agents, and an accountant, and this should be achieved well before you finish your residency as a doctor or surgeon. Here are a few tips to help you do this. source Pro Forma What is a pro forma? According to Investopedia: Pro forma is a Latin term that describes a method of calculating and presenting financial results in order to emphasize either current or projected figures. Pro forma literally means for the sake of form or as a matter of form. In the world of investing, pro forma refers to a method by which financial results are calculated. This method of calculation places emphasis on present or projected figures. Investopedia.com Youll need to provide a pro forma to adequately ascertain the loan or financial backing for such a costly affair. Private medical practices take tens, if not hundreds of thousands to open and run, thanks to all of the safety, hygiene and cost requirements your business will need in order to adequately open its doors to the public. Luckily, as your medical practice is still a business, there are no steadfast rules about where this source of capital can come from. Of course, due to the sensitive nature of the business, its wise to forgo selling shares until you are fully stocked with the means to adequately help your patients with a refined degree of control. There are many resources to help you get started. Start Your Own Business is a great place to start. There are financial specialists who can help you mold your idea into a compelling business plan. Photo by Tim Mossholder on Unsplash Hiring The hiring process is going to be tricky and will require a great amount of forethought. It will also need to be vastly extended compared to the hiring process of a normal firm. Your applicants will need to provide verifiable background checks and adhere to the local medical authority guidelines that apply in your area. Also, budgeting for these staff members is usually of a higher consequence. Hiring straight from another private firm will see that your costs will be greatly increased, while hiring directly from a hospital will allow you to hire a little cheaper, depending on how much experience the resident has. Your new employee should have a proven track record and pass many stringent referencing filters before you bring them to your firm. Photo byVadim SherbakovonUnsplash Technology Luckily, implementing the best methods for accessing electronic health records is as easy as ever. Purchasing the correct EHR system will give you wide and varied access to all of the nuances your patients will need, and youll be able to easily utilize this to have a clear, concise and correct view of how to apply treatments. Acquiring the most cutting-edge equipment as you go, replete with surgical instruments and sanitization items is of paramount importance before setting up.